The power of online video is becoming increasingly
widespread, and the nature of its audience is changing rapidly.
Email-Marketer estimates that 68.2% of Internet users in the
United States, 158.1 million, watch video content online every month in 2011.
By 2015, this figure will rise to 76% of users of Internet, or 195.5 million.
Interest of consumers to watch the video continues to grow,
as well as the number of screens and devices they use to access the video
content.
With the advent of "smart" phones, tablets and TVs
with direct Internet and access to the content screen of portals like YouTube,
movies, Netflix online video, becomes entangled with the experience of the tv
in the living room.
Distribution of videos online platform for your importance
even the quality of your video production.
Target your market
Companies most successful are good at the service of the
target market. However, there are still millions of untapped customers simply
cannot be reached through traditional methods with traditional resources.
Video content is no exception.
Distribution tailored to your objectives strategy can open
new sources of income and increase traffic to your Web site and building more
brand is widely known influence and benefit from previously inaccessible client
rules.
Target your message
Deployment strategies can help publicize a list of public or
a new and wider audience. To maintain a high degree of control over the display
of video content on the Internet, you can precisely target and deliver your
message to the right of the viewer at the right time.
Regardless of the motivation - to make your money back, I'll
post a message, or build a brand strategy, distribution to maximize the value
of your content and the public.
Distribution strategies
As the size and demographic of people who have Internet
access, producers, video passes on the Internet and content owners experiences
the publishers with a variety of deployment on the Internet strategies. They,
generally can be classified into two main groups: distribution 1) viral; loan
management 2).
Viral distribution
And became a viral distribution through YouTube and other
online channel marketing video, mainstream for any producer of videos on the
Internet.
It is the most open for distribution. You can enable viewers
to share content anywhere on the Web to share by email or publish directly to a
blog or social network. This is a great way to encourage the participation of
the public in the viral distribution by giving them the opportunity to share
directly to your favorite social network.
The main advantage is to increase the speed at which your
content is shared and discovered online viewers, who can then easily back to
your Web site.
Syndication run
Under this alternative model, you can create your own public
network by choosing a set of reliable companies that publish your content in
the Web site or application. You can control how long you keep will negotiate
on your content and brand, as well as to abandon a large part of this control
for your distributors partners or subsidiaries. You can build an effective
network public resources are concentrated on a small group of partners you
select is capable of producing the great movement for your content.
Interesting statistic to keep in mind that 50% of all video
views online occur in the first two weeks of the publication (TubeMogul). It is
important to keep this model has to make decisions. You need to update your
content regularly prevent consumers to return.
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